SEO (Search Engine Optimization)

what is seoWhat is SEO?

The answer to that can be elusive and complex,  and some companies charge a lot of money for SEO services just for that reason. And the results of those services are not, and cannot be guaranteed either.  TBwebworks believes the answer should be much more simple by addressing the basics of SEO only. Simplified for basic SEO service means lower costs for you.

All of the major search engines such as Google, Bing or Yahoo will display their primary search results for whatever the user types into the search engine. Because of the millions of websites available on the Internet, how do they know which to offer up first in the list of results? It all starts with the quality of the website. The sites content and how it’s constructed makes all the difference.

How SEO works

search engine optimizationYou ask the search engine a question and it returns a long list of website links that should answer that question. But how do they create the list? Search engines crawl your pages and looking for content and other factors about the site and index it.  Determining factors can be: Is the page mobile friendly, how fast the page loads, title tags, meta descriptions, focus keywords, image alt text, internal and external links, etc. And of course, quality content relevant to the search query. Another important aspect of SEO ( Search Engine Optimization ) is the quantity of traffic the site gets. That’s where links to and from your site, such as social media can play an important role.  Being listed in local online directories such as Google my Business, Bing,  and Yelp all play a key role in improving your SEO ranking.

What do we offer for SEO?

If we built your website for you, then we’ve already done most of what’s needed to meet good SEO requirements. When TBwebworks builds a website, SEO is included in the cost as part of general good practice and not charged as a separate fee. If we did not build your website, then analysis of the site would be required to determine cost.

  1. Website built or analyzed for SEO requirements
  2. Submit sitemaps to Google and Bing
  3. Setup online business directories: Google, Bing, Yelp, Manta
  4. Setup Google Analytics
  5. Generate reports from Google Analytics

Setting up of local online directories such as Google, Bing, Yelp and Manta are done. Business profiles are setup with graphics and information consistent with your website is part of the setup. This is done for a one time fee of $100.00. See our pricing page for more information.

TBwebworks does not offer ongoing SEO or Marketing services. We don’t offer any service we can’t guarantee, and no one can guarantee results from these types of services either. What we do are the basics to optimize your online presence. While we can monitor Google Analytics and generate a report for you, we don’t analyze the results or give advice on those results.